Sasha Agapov

#eye

TRX Commercial

TRX Commercial is a B2B wing of TRX (those yellow straps you see in pretty much every gym). While consumer E-Commerce website was doing fine, the industry-only version was lacking pretty much everything it really needed to work well.

We came up with brand identity for this professional wing as well as designed a brand new site for the fitness giant. Hit me up if you ever want to purchase 700 barbells in one take—I might have a useful connection for you.
When:

2019


Disciplines:

Brand Identity
Copywriting
Motion Graphics
Interactive










The website was designed purposefully different from the consumer one—we wanted to emphasize the professional, industry nature of this outlet.

Typography driven, it relied heavily on the use of grid and crisp imagery to tell the brand story in a new way.