Noch
“Noch” means “night” in Russian. And Noch is an avant-garde ballet theater in Moscow that is open late at night, hence the naming. Black on black for the win. Photos by the awesome photographer Anna Volkova.
When:
2014
2014
Disciplines:
Branding
Branding
![](https://freight.cargo.site/t/original/i/5533e9497970ba0cf326b10f2f0837e41333523088e7b3cc816c4c78d871c889/Noch_12.jpg)
![](https://freight.cargo.site/t/original/i/bc3028025571f306776ffc9153087ea1634d67be726b26bc754e63e709ef975d/Noch_9.jpg)
For Noch I developed a logotype and a set of branded materials, as well as some guidelines on how to translate this rather flexible brand onto multiple mediums without losing the look and/or sanity.
![](https://freight.cargo.site/t/original/i/47a6c45d3273be12bf28605cde4f66bdec7f3786f8a5bed041f595e83c754152/Noch_2.jpg)
![](https://freight.cargo.site/t/original/i/dc55d7899b8c17686ccec5124cc02b97d3bb1edde702ce5ee8e5e7b931ced9a2/Noch_3.jpg)
![](https://freight.cargo.site/t/original/i/517926b75eeb9ad3cc227fa98cd830d0189c70741010757c571609e5774268d1/Noch_ticket.png)
![](https://freight.cargo.site/t/original/i/887b4bf766b5bfe6b1bd5ff5c9285d2a2c547e750a85be1091c75b0a044c9fd1/Noch_1.jpg)
![](https://freight.cargo.site/t/original/i/bc799098e1c7ca502cf3f7690d21b38fb3a069b1df0a94ddb085072dbeb92169/Noch_Hero.jpg)
![](https://freight.cargo.site/t/original/i/3bea377c4242492dc4e63536bb8fec398cfe09f33c71e15b50627dda39862dca/Noch_22.jpg)
![](https://freight.cargo.site/t/original/i/d368b1e6f9367fbac242f617c708599a87fae6ee8376d49acb4f400fc5e69f8c/Noch_21.jpg)
![](https://freight.cargo.site/t/original/i/c9e9f4ff674c4bc27a761e0acc17d2bd005fe8728c2be4c38a45bf7f04a65252/Noch_7.jpg)
![](https://freight.cargo.site/t/original/i/a02b37abf0f0990f52832d289036cb7c54a2d1720949c7d534a68d4b6602a0dd/Noch_5.jpg)
![](https://freight.cargo.site/t/original/i/de95c6539b936c2ea5552c1d22e0b0266e17d85ecbba49ad99f4b36ca2ce5770/Noch_6.jpg)
![](https://freight.cargo.site/t/original/i/d7716a571209bf00783c143a5a1f9efe67e59a4f522d79aae78d8121f0e2160c/Noch_10.jpg)
![](https://freight.cargo.site/t/original/i/20f134cbf1e18f89eacc2d9cf69096423b26c02d860e93f30107fe4bd4fc2996/Noch_20.jpg)
![](https://freight.cargo.site/t/original/i/323db2102a4b823f3bc01f92e2fc44cffcbd9b1eb6461f90dddb4749201649c2/Noch_Logo_Animated.gif)
![](https://freight.cargo.site/t/original/i/c2cceb3689690b09214412cc0b8cafa3ea11cba2b318bdb987fc8b89e2a341f3/Noch_13.jpg)
![](https://freight.cargo.site/t/original/i/ec3964926f0835a841240f0d6f058c7608dae3b97c7dc492af6b8515e3ebed67/Noch_23.jpg)