Beats
We were tasked with creating a global visual centre for the 2016 Beats by Dre b-ready campaign.
The campaign focused on the mental states of top athletes as they prepared for some of the biggests games and tournaments in their careers. Working closely with the Beats team we created a simple, dynamic system that could flex across the global campaign.
The campaign focused on the mental states of top athletes as they prepared for some of the biggests games and tournaments in their careers. Working closely with the Beats team we created a simple, dynamic system that could flex across the global campaign.
When:
2016
2016
Disciplines:
Brand
Print
TV
Social
OOH
Brand
TV
Social
OOH
