Viking River Cruises

Viking is the biggest river cruise company in the world. And to better cater their clients’ needs we designed a beautiful website with non-conventional UX. Instead of throwing customers into boring and oh, so annoying date picker and cruise selector, we asked them simple human questions in plain human language — starting from what they want to see or do, and ending up with their food preferences. And based on all that we can recommend a cruise that is going to fit perfectly well and make this person happy.